nice to meet

we believe yarn can change the world

about us

KOEL is the first yarn crafts magazine dedicated to interior design. Founded by former design blogger Irene Hoofs. Originally a print magazine, Koel is now an e-publication, because we're eco-conscious and care!

It all began with an idea: to create a magazine showcasing handmade yarn projects in a modern, contemporary light. From exclusive maker interviews to curated tips for enhancing your home with yarns, along with recommendations for tools and supply shops, we aimed to provide readers with fresh ideas and inspiration. Our goal was to build a library of information connecting crafters worldwide. Soon, we had our first print issue. After twelve successful print issues, our eco-conscious minds wondered if we could do better. Enter KOEL KIOSK, the next digital chapter in your yarn crafting journey with us. It's bound to be an exciting ride. By becoming a KIOSK member, you'll transition into an e-crafter seamlessly. Don't worry about your paper copies of KOEL—they'll become cherished collectibles!

Our digital transformation is complete, unveiling our exciting new platform, KOEL KIOSK. Now, you can enjoy your favorite magazine online through our website or app. Dive into extended KOEL Stories, featuring the editor's cut with additional images, makers' interviews, and patterns. Each month, we'll enrich your library with new stories.

Stay updated on trends, craft innovations, and unique discoveries through our blog. Expect more captivating patterns, creative concepts, and engaging interviews. Welcome to your new online yarn destination!

Greetings,
Irene Hoofs here, serving as KOEL’s Editor-in-Chief and your guide through the vibrant world of modern fiber arts. My journey from banker to graphic designer and crafter has led me to curate KOEL into a premier destination for enthusiasts of contemporary textile and fiber crafts. With a deep-rooted passion for creativity and craftsmanship, I bring a wealth of experience as a content expert, social influencer, and maker.
At KOEL, I strive to blend my love for design with a commitment to showcasing diverse voices and techniques within the crafting community. Through our platform, I aim to inspire and empower readers, fostering a space where creativity flourishes and innovation thrives. From my days as a pioneering design blogger to now, I continue to champion excellence and creativity, shaping KOEL into a trusted authority in the realm of fiber arts.
Outside the digital realm, I find solace behind my weaving loom, weaving stories with yarns and patterns, or uncovering hidden treasures in vintage designs. With a modern nomadic lifestyle that has taken me from Amsterdam to London, New York, Toronto, Kuala Lumpur, Singapore, and now Dubai, I bring a global perspective to my work and life.
Join me on this creative journey at KOEL, where we celebrate the timeless art of crafting with a contemporary twist.
Warm regards,
Irene